1. Discovery & Audit

Objective: Understand your business, product margins, and current ad performance.

✅ What we do:

• Analyze existing PPC campaigns across Amazon, Walmart, and TikTok

• Identify wasted spend, top performers, and missed keyword/creative opportunities

• Deep dive into ACoS, TACoS, ROAS, and blended channel performance

📊 Outcome: Strategic baseline and performance benchmarks

2. Funnel Mapping & Campaign Architecture

Objective: Build a multi-platform campaign strategy aligned with your customer journey.

✅ What we do:

• Structure campaigns by intent (awareness, consideration, conversion)

• Map keyword tiers, audience segments, and creative types for each platform

• Apply channel-specific tactics:

  • Amazon: Sponsored Products/Brands + DSP

  • Walmart: In-grid search + Display

  • TikTok: Spark Ads, UGC creatives, dynamic video testing

📊 Outcome: Clean, scalable campaign structure with clearly defined goals

3. Launch & Optimization

Objective: Go live and rapidly iterate for performance improvement.

✅ What we do:

• Set daily and lifetime budgets by campaign goal

• Test multiple ad creatives, copy, and CTA variants

• Bid management with focus on ROAS and TACoS improvement

• Dayparting, negative keyword rules, and placement exclusions

📊 Outcome: Lower ACoS, higher CTRs, and faster learning cycles

4. Cross-Channel Synergy

Objective: Make every platform support the others.

✅ What we do:

• Use TikTok video engagement to retarget on Amazon and Walmart

• Reuse Amazon reviews and assets in TikTok & Walmart ads

• Unified analytics dashboard for performance visibility across platforms

📊 Outcome: Improved attribution, brand lift, and revenue per customer

5. Reporting & Growth Scaling

Objective: Scale what works—backed by data.

✅ What we do:

• Weekly performance reports with actionable insights

• Campaign scaling based on profitable thresholds

• Monthly strategy calls to align on new product launches and budget shifts

• Forecasting tools to predict ad-driven growth

📊 Outcome: Predictable, sustainable ad performance and revenue growth

🧠 The Manifold Difference

• Platform-certified media buyers for Amazon Ads, Walmart Connect, and TikTok Ads

• Proprietary SOPs for optimizing PPC by margin, not guesswork

• Custom-built dashboards to track ROAS, TACoS, and blended sales in real time

• Dedicated strategist + creative team support for video, static, and headline testing